How native content helps consumers 50 and older make purchasing choices
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
You’re probably focusing on native advertising a lot these days—and wondering if you’re getting your money’s worth.
Native ads are integral to the media mix, with all native formats combining to represent 63% of total US digital display ad spend. It’s highly effective with target audiences, and works especially well among consumers over the age of 50.
What is native?
Native content can mean many different things. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more. What sets native apart is seamless brand and media alignment, creating a “sweet spot” where a brand can engage, educate and inspire in a trusted media environment.
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