How multi-generational teams spur PR innovation

The modern workplace is evolving.

Baby boomers, whose predecessors would have begun looking towards retirement, are staying in the workforce longer, rejoining it or switching career paths late in life. Meanwhile, members of Generation Z are in the early stages of their professional career.

It is vital for PR agencies to understand this shift in workplace dynamic. According to Bureau of Labor Statistics, the average age of a worker in the “advertising, public relations and related services” field was 39.2 in 2017. Additionally, 72 percent of workers were between the ages of 25 to 54.

There is a real advantage to establishing a workforce with talent stemming from various generations, and agencies should take the following steps to attract and retain team members from all walks of life.

Create a welcoming workplace

Before an agency can successfully attract and build a workforce inclusive of different generations, it is important to establish a company culture that caters to a diverse team. The agency’s management team must take time to understand how different generations operate and recognize the best way to manage those team members.