How Moe’s Southwest Grill is engaging audiences during COVID-19
The restaurant chain had to tailor its messages as stores closed up during the pandemic. Consider its adaptive tactics for engaging franchisees, employees, customers and more.
Facing the same COVID-related problems that have forced many businesses to suspend operations, Moe’s Southwest Grill has taken a forward approach.
Instead of going silent, the company is reaching out to celebrate front-line workers who are risking their own health to serve their customers during the pandemic. The restaurant group is donating meals and organizing other efforts with the Moe’s community to help.
We caught up with Jenny Williams, senior director of marketing strategy and customer experience for Moe’s Southwest Grill, to learn how company executives and franchisees are pivoting to engage key constituencies:
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