How marketers can use customer service to boost the bottom line
Brand managers know the importance of a positive consumer experience, but how can you turn these interactions into increased revenue? These tips can help.
How do you take the next step and leverage that service into increased sales? Here are some tips to do just that, compiled by surveying the best practices of the 10,000 businesses that manage their reviews on SiteJabber.
1. Request reviews after providing service.
Reviews can substantially boost revenue, and one of the easiest ways to get more reviews is to ask for them right after a customer service (CS) interaction.
Assuming you’re already following CS best practices, your interactions should establish personal relationships with customers and result in generally positive experiences, making it an ideal time to request a review. On SiteJabber, businesses that ask for reviews after CS interactions see review conversion rates increase by 73 percent.
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2. Post public customer service responses.
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