How important are visuals to media relations success?
PR pros, if you’re not offering up eye-catching images to go alongside your pitches to journalists, you’re missing out. A recent survey shows how crucial the offering is.
A recent Holyrood PR study took a sought to learn exactly how journalists were benefitting from PR pros’ visuals.
When asked how important high-quality, free-to-use images was in getting a reporter’s attention, nearly all respondents said it was important, with 34 percent of journalists calling it “essential.” Nearly half of the reporters surveyed said visuals that accompanied PR pitches were “very important.”
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
