How has Instagram changed the way PR pros pitch?

This article originally appeared on PR Daily in May of 2018.

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready—they were Instagram-ready.

Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them. There were plush robes, slippers and other details that could wind up in photos, videos or a mashup of content that could be featured in their Instagram Story later that day.