How color can affect your marketing efforts
Do your organization’s hues send a message of passion and boldness to your customers, or are you increasing trust and reliability with the shades you use?
Color can spark different emotions and inspire action. Red, for instance, is said to trigger the appetite (KFC, Chipotle) and can even raise a person’s pulse (again, like KFC). It denotes youthfulness, boldness and passion.
Blue evokes strength, trust and reliability. Facebook, Walmart and AT&T have all found success with blue hues—and it’s most people’s favorite color.
Yellow is an attention grabber. Think Best Buy, Snapchat and Post-It. The color is said to stimulate the mind.
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