How can data improve your storytelling?
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
Every business seeks to be more data-driven these days.
Being able to back up your statements and decision making with cold hard statistics is a great way to build trust between your brand and your customer base.
However, a brand story cannot be built on data alone. A brand is more than numbers; it is made up of feelings, experiences and relationships.
Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity.
However, this opinion is not only wrong, it’s contradictory to a strong PR strategy. Data supports storytelling by bringing credibility to your PR message.
Here’s how to add data to your storytelling:
1. Look for patterns in customer reviews.
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