How brand managers use Facebook Messenger to woo customers
Facebook Messenger can be a crucial tool for customer service efforts. Here’s how to make use of the feature primed for chatbot success.
Gone are the days where customer questions, complaints and commentary reach businesses via phone, email or even Twitter.
Facebook Messenger for business has been around since 2015, but recently, both customers and brands have really started adopting the service in a big way.
According to Facebook, 20 million Facebook Pages are active on Messenger. With 1.2 billion people using Facebook Messenger each month, it is likely that your customers expect (or will begin to expect) your organization to be responsive to them via Messenger when they have a question that needs to be answered or issue to be resolved.
Facebook has made it incredibly easy for customers and potential customers to message businesses, and the platform even goes so far as to prompt users to message a business when they visit its Facebook page.
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