Health care embraces #GivingTuesday with innovative fundraising
From capital campaigns to respite for caregivers, organizations are taking part in the annual day of ‘coming together to celebrate giving.’ What philanthropic activities have you planned?
There is no shortage of hashtags and fundraising ideas for the annual observance, which began in 2014 at the 92nd Street Y in New York and which falls this year on Nov. 29. With momentum on social media and a partnership with the United Nations Foundation, #GivingTuesday has quickly become a vast philanthropic effort led by millennials.
Today, health care communicators and stakeholders with diverse specialties and causes have organized local and online campaigns to raise awareness and money. #GivingTuesday helps kick off the charitable holiday season of philanthropy, according to the organization’s website.
How generous have people been in the past? GivingTuesday.org says last year, people in 71 countries helped raise some $116 million.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
