Guinness ‘holiday’ nothing to celebrate in Ireland
Arthur’s Day honors the Irish brewery’s founder, but not everyone raised a glass to salute what’s being slammed as a ‘cynical marketing ploy.’
The “holiday,” first celebrated in 2009 in Ireland, features free beer and concerts by some of Europe’s most notable bands and musicians, including Mumford & Sons.
Free alcohol? What could go wrong?
It’s too bad that the marketing event, held Thursday and spearheaded by the beverage’s overlord, Diageo, is being called out as a “cynical marketing ploy.”
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