Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash
Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.
Good morning, PR pros:
Baskin-Robbins received love after a TikTok video went viral. The clip features a baby reacting humorously to eating ice cream for the first time. The ice cream chain briefly responded by sharing the video’s coverage on “The Today Show”:
Too cute!! 😍😍 https://t.co/pnymiEIdsK
— Baskin-Robbins (@BaskinRobbins) January 22, 2020
Some Twitter users suggested that Baskin-Robbins should reach out and offer ice cream for life to the infant-turned-brand advocate. What would you do in this situation to extend the positive PR?
Here are today’s top stories:
At the World Economic Forum, the investment banking company’s chief executive, David Solomon, announced that organizations enlisting Goldman Sachs with their initial public offerings will be required to show “at least one diverse board candidate, with a focus on women.” Goldman Sachs will enforce the rule starting July 1 in the United States and Europe—and as 2021 nears, will request two diverse board candidates.
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