GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King
Also: Google personalizes travel recommendations, benefits of coworking spaces, Frito-Lay gives a moniker to “Cheeto dust,” and more.
Good morning, PR pros:
Google recently introduced features that tailor travel suggestions to your preferences and history, with advice on when to visit, weather forecasts and price guides for hotels in the area. Google will also highlight prices that seem high for a given timeframe.
The new tweaks are even better for avid Google users who already rely on Gmail or Google Maps, because the advice that the site provides improves as the system learns about your search history and preferences. Google now shows users information about upcoming trips (with a focus on things to do when you get there), potential trips (based on flights you’ve been searching), popular destinations in general and your past trips.
The features showcase the power of personalization, especially if you can pair tailored content with ease of use, to further save consumers time. By both anticipating and answering your audiences’ questions, you can attract a loyal following that appreciate your efforts through website visits and sales.
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