Futureproofing your brand with creative AI storytelling

AI tools are only as effective as the communicators using them. Without thoughtful strategy and strong storytelling, AI-generated content can feel hollow and impersonal.

“My biggest pro tip through all of this is to be human,” said Steve Mudd, founder of Talentless AI, a content studio specializing in AI-driven media during Ragan’s recent AI Horizons Conference in Miami. “The biggest risk we run is losing the human element in our storytelling.”

In his session “Futureproofing Your Brand: Authentic Storytelling with AI Visuals and Video,” Mudd said that authenticity isn’t about whether content is real or AI-generated. It’s about the intention and execution.

For example, when choosing between a generic stock image and a more targeted AI-generated visual, the stock image may be “real” in a literal sense but doesn’t resonate with the audience.

“Just because something is real doesn’t make it authentic, and just because something is synthetic doesn’t mean it’s not authentic,” he said.