Former journalists might be the influencers your brand needs
Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.
PR teams are turning to a new breed of media influencers to help amplify their brand’s message in a way that’s similar to traditional earned media.
The creator economy has long included subject matter experts, influencers and celebrities. But in recent years there’s also been an uptick of journalists using platforms like YouTube and Substack.
Nicole Dye-Anderson, Wells Fargo’s senior VP and head of media relations, experiential and influencer strategy, said she especially enjoys working with “media influencers” – whether they’re seasoned reporters-turned-independent writers or news-centric social media personalities.
She said they bring the same level of authenticity to their audience that people expect from influencers, plus that all-important journalistic integrity.
But regardless of who you’re working with, the thing that matters most is the relationship.
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