For today’s Great American Smokeout, the evolution of antismoking ads
The percentage of smokers in American has been cut in half since 1965 thanks in large part to antismoking campaigns. Here’s a look at the more noteworthy efforts.
With the 36th annual Great American Smokeout today, Fast Company looked back on how cigarette advertising has changed. Here are some highlights:
In 1965, 42 percent of Americans smoked.
Three years later, Olympian Peggy Fleming was the first celebrity to appear in an antismoking ad.
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