Follow these TED Talk techniques for a killer presentation
Engaging your audience can be less challenging if you approach your topic from a unique angle, keep the audience’s needs in mind and remember that stories land better than arid data.
Whether you’re a seasoned speaker or a novice, you can write a speech on par with a TED Talk.
The following tips and techniques will help you discover your primary message and write precisely what you want to convey for a resonant, enduring presentation:
Deliver a unique perspective. The internet is saturated with ideas that have been discussed, analyzed and picked apart. You want your presentation to connect. Choose a topic on which you have a unique perspective. It needn’t be an idea that no one’s ever discussed before. Maybe you’ve found that, despite all the buzz, a new trend or technology isn’t all it’s cracked up to be. As with writing a great article, it’s all about finding a new and compelling angle.
Find out why people should care about your topic. Your topic shouldn’t serve you; it should serve your audience. When preparing for your talk, it’s easy to get overwhelmed, so focus on what your audience can gain from the idea you’re delivering. Ask yourself not only why they should care, but why they need to care.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.