Facebook ‘Watch’ goes global; Instagram adds verifications
The platform’s video service is now available worldwide, and Instagram if offering a ‘verified’ badge to selected users. Here’s what marketers and PR pros should know.
Influencers are getting an even bigger platform—and Facebook wants a bigger share of the creator community.
Facebook’s on-demand video offering, called “Watch,” launched last year, but now the service is being rolled out worldwide.
Facebook launched Watch last year in the US as a platform for episodic TV content, and now it’s going international. The social media company announced that the VOD service will be “available everywhere” as of now, giving creators around the world an alternative to YouTube. “We are supporting publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook and better understand how their content is performing,” said Facebook in a statement.
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