Facebook Timeline: 5 things PR pros should know (update)
The new feature rolled out on Wednesday, and many community managers are scrambling to wrap their heads around it. Let us help.
Here are a few:
• Coca-Cola
• Dove
• Starbucks
• Walmart
• The Today Show
• New York Times
• Livestrong
Facebook released an introduction and a basic how-to.
Here are five things from the new Timeline feature that PR pros and marketers should be paying attention:
Tabs
Among the major changes is the fact that brands no longer have separate default landing pages for their Facebook presence. So all those dollars you put toward that welcome tab … sorry.
You’ll also need to update the icons for your tabs if you don’t want them to look terrible—so get cracking, PR pros!
Storytelling
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