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Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.
Good morning, PR pros:
Dogs are often featured in Super Bowl ads, but this year’s big game will be the first to see a commercial dedicated to thanking the veterinarians who saved Scout, the dog of WeatherTech’s chief executive, David MacNeil.
Scout’s cancer has a 1% chance of survival, but the medical staff at the University of Wisconsin-Madison’s School of Veterinary Medicine shrank the tumor encompassing his heart by 90%.
In a press release in the University of Wisconsin’s newsroom, MacNeil, said:
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