Facebook feature: Focus on the community

If your hospital is setting up a Facebook page, it’s important to make the content engaging and interactive. St. Francis Regional Medical Center in  Shakopee, Minn. uses a variety of approaches to engage with its audience. It shares short videos of how to change a diaper, links to community events, and ideas on how to build a healthier community. Nice work, St. Francis. Want to see your Facebook page up here? Send it to jessical@ragan.com. —Michael Burton