Expand your business with 5 creativity tactics
In PR, attracting new clients can be a challenge. To improve your reach and stand out from the crowd, focus your efforts on these key aspects.
With so much PR and marketing advice floating around online, it’s important that you stick to the most essential information.
Focusing on “the essential” can bring peace of mind—and can help you develop your business.
Business growth is not necessarily about getting more of everything. Instead, think of it as focusing your efforts to get more meaningful results.
Here are five ways to boost your business online:
1. Step up your social media game.
When marketers want to improve their brand’s presence online, they usually look to add a channel to their repertoire.
Although starting a Pinterest account seems productive, there’s little point in investing your time and energy into a channel that you don’t enjoy using or don’t know enough about.
Instead, dedicate more time to the platforms you already use.
If you’re actively sharing on Facebook but not using Facebook groups or ads, make those your next steps. If you’re tweeting a lot, but aren’t using buffer to automate your tweets and reach users across multiple time zones, you’re probably not maximizing your engagement.
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