Every brand message counts during election season

Even the most well-intentioned public comment or social media post can land a company or brand in hot water. That can feel even more true during the intensified scrutiny of election season.

While a comms team won’t be able to predict every aspect of the election news cycle, they can still prepare for it. Election Day isn’t exactly sneaking up on anyone, after all.

“We don’t have a crystal ball. We can’t see what’s going to happen, but we do (have the ability) to understand if there are specific impacts to the outcome of those elections, on your business, on employees, on team members,” said Christina Frantom, international communications lead for Mercedes-Benz U.S. International.

Frantom spoke at a recent Ragan webinar, “Navigating the Crossroads: How to Steer Comms through Political Waters.” The 30-minute discussion focused on issues affecting both internal and external communications.