Even in the age of AI, writing like a journalist matters

The title of the presentation says it all: “ChatGPT Isn’t Taking Your Job.” The session, given by Alan Black, director of corporate communications at the Naval Surface Warfare Center Dahlgren Division, during PR Daily’s Media Relations conference, makes that abundantly clear.

Writing is still an inherently human skill. But there’s room for robots to help.

“PEOPLE STILL LIKE TO READ, so we need to know how to write!” “AI can help us get there faster.”

Not, “AI can do it for us’.’  Not, “AI can do it better.” No, AI can help us get there more efficiently.

Relying on survey data provided by Jared Curtis, senior director of corporate communications at Maximus, Black explained the specific efficiencies we can find with AI — and also where humans must still step in.

Working with AI helps identify areas in your workflow where time can be saved, reduces word count of pieces and leads to an overall lower level of effort in the creation.