Estee Lauder prepares women for their social media close ups

Here’s how Estee Lauder is connecting with social media users: The company “is offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles,” reported Advertising Age ’s Jack Neff. The promotion kicks off Oct. 16 in New York, and initially extends to department stores in Southern California, Miami and Chicago.