Empire Avenue: The next big thing in social media?

It might be the next big thing in the social media world.

In a post for the Voce Communications blog, Christopher Barger—the former social media chief at GM—explores the tool, which is a sort of hybrid game-social network-influence tracker. Barger is the senior vice president of global programs at Voce Connect.

The two big ideas from the post:

1. Many will be quick to dismiss it due to the early adoption of online influencers and the seemingly ego-inflating nature of the game;