Elevating your comms career with ‘mamba mentality’

While Kobe Bryant’s posterizing dunks and game-winning shots made him a fan favorite, it was his legendary “mamba mentality” that made him a champion on and off the court.

Ashlee V. Davidson, VP of communications for Lockheed Martin, believes that communicators can apply the late basketball star’s approach to enhance their personal brands and excel in the professional world. The mamba mentality, Davidson explained, is about having no fear of failure and being resilient, committed and intentional about what you’re working for, no matter the cost.

“Your personal brand is how you’re remembered in a room when you’re not there,” Davidson said at Ragan’s Internal Communications Conference. “What do people talk about? What do people remember about you that makes you fantastic?”

Davidson said the method is useful whether in the boardroom or on a client call. One of the centerpieces of her talk was how to elevate a personal brand to stand out in the competitive field of public relations.