Effective marketing strategies for startups
Poor marketing is one of the biggest reasons new ventures fail, but there is a plethora of resources available to savvy communicators who know how to target their audiences.
Of all the reasons that startups fail, the lack of a market and poor marketing are consistently among the most prevalent and addressable.
Going to market, communicators for startups can look to the following tactics to raise brand awareness and attract consumers:
1. Search engine optimization
2. Pay-per-click ads
3. Email marketing
4. Video marketing
5. Content marketing
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