Dow PR campaign backfires: Author rips company in YouTube video
Don’t ask someone to record a video touting your sustainability project if that person thinks the project is worthless.
That’s the route that author Anna Lappé took when a Dow Chemical PR firm made the grievous error of asking her to contribute a video about the future of water for a Dow conference.
Instead of coming up with a PR-friendly video, she submitted this:
It was rejected—in part because of the puppy cancer line, presumably.
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