Don’t be a social media ‘one-hit wonder’

How about anything from the Baha Men that wasn’t “Who Let The Dogs Out“?

Did Right Said Fred release anything after “I’m Too Sexy“?

I’m being a little mean to Hammer—he did have a bit of success with “Too Legit to Quit” and “Pumps and a Bump“—but his meteoric rise and fall offer a good lesson to anyone trying to help a brand make inroads in the social media space.

Blasting your way to social media fame might be fun, but sustaining it requires hard work.

The sustainable social media approach

Think about the relationships in your personal lives: Are you more likely to trust someone you’ve just met or someone you’ve known for five years?

It takes a sustained period of time and effort to develop relationships with your online audiences, so although doing big things to get their attention is great, it is more important to focus on the long-term game.