Domino’s Facebook page apologizes for ‘best pizza ever’

It would seem that the page’s manager, or its automated answering system, is so accustomed to complaints that it even treats compliments like gripes.

Ragan Insider Premium Content
Ragan Insider Content

Domino’s is well aware of that fact, which is why the company has ready-made responses to complaints on its Facebook page. Generally, the brand tells the customer, “We’re so sorry about that!” and directs him or her to a customer service email.

Apparently, complaints aren’t the only posts that Domino’s social media managers believe warrant an apology. When a customer came to the Facebook page on Aug. 7 to declare the company’s pan pizza the “best pizza ever,” this was the response:

So sorry about that! Please share some additional information with us at bit.ly/dpz_care and please mention reference# 1409193 so we can have this addressed.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.