Dolce & Gabbana apologizes for riling Chinese consumers

Dolce & Gabbana’s continuing crisis in China shows there’s a limit for brands that thrive on controversy—or despite it.

It also serves as a reminder to PR and marketing pros that diversity and cultural awareness are paramount, especially when launching global campaigns.

The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers.

The Washington Post reported:

In a span of five days, the Milan fashion house swung from preparing a historic Shanghai extravaganza — billed as a no-expense-spared tribute to Chinese culture and the biggest runway event in label history — to pleading for forgiveness, its reputation shredded in a country that accounts for more than a third of luxury spending worldwide.

Outrage mounts after racist video and remarks