Doctors, share your message through a selected channel

Dr. Bryan Vartabedian of 33 Charts says that physicians have limited time to use social media and can’t be everywhere at once. Here is what he says: “When I speak to doctors about social media, I discuss the importance of choosing properties,” Vartabedian says. “Where are you going to live, or where are you going to have that dialog between your practice and your patients or you and your colleagues.” Have you helped your doctors pick their medium? —Dan Dunlop