Crisis PR tips for Toronto care facilities following 8 deaths
Amid charges that a former nurse allegedly killed elderly patients at the Canada residences, a public relations pro offers guidance to communicators.
That’s the advice that PR crisis executive Stan Steinreich, founder of a global consultancy, has for communicators at two long-term care residences in Ontario. Canadian authorities alleged Tuesday that a former nurse—Elizabeth Tracey Mae Wettlaufer—killed eight elderly patients from 2007 to 2014.
How are executives at the facilities responding to the crisis? Leaders at Caressant Care Nursing and Retirement Homes—where seven of the patients died—seem to be following Steinreich’s “stick to the statement” advice.
MyFox8.com reported:
Caressant Care Woodstock Long Term Care Home said it is cooperating with police. Wettlaufer left the home’s employ two and a half years ago, spokesman Lee Griffi said in a statement.
“Our highest priority is to continue to provide for the physical, social and spiritual needs of our residents, and that remains our focus,” Griffi said.
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