Congratulations to the winners of PR Daily’s Social Media, Digital & Content Marketing Awards!

Winners were celebrated at a special awards luncheon in New York on Thursday.

The 2024 Social Media, Digital & Content Marketing Awards spotlighted the hidden stars and talent behind impressive social and content marketing campaigns to showcase their work and honor professionals in a range of categories, from Best Social Media Campaign to Digital Community Engagement.

PR Daily hosted an awards gala on August 1, where attendees were excited to gather and celebrate fellow social and content marketing luminaries. We applaud the agencies, leaders and campaigns that made the most impact across platforms and industries.

“While the digital and social media landscapes are always in flux, these winning campaigns prove that engagement, education and brand visibility still have the power to help organizations cut through the noise,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.

In their acceptance speeches, honorees were asked to answer one of several prompts, including what motto propelled them to success and what a musical of their efforts would be called.

“Our motto for this effort was survive and advance,” said Blayne Beal senior executive director for the office of the president at Texas Tech University. “When you’re undertaking the largest marketing campaign in the history of an institution, you need to focus on the larger goals at hand. With all the work that went into our efforts, if I had to name our campaign a musical, it would be ‘Thank God It Only Happens Once.'”

Ragan and PR Daily congratulate this trailblazing group of social stars. Read on to see the full list of honorees.

Click these links to jump to each section.

PR Daily Social Media & Digital Awards

Finalists: Grand Prize

Agency of the Year Campaign of the YearTeam of the Year

Finalists: Campaigns and Categories

Annual Report BlogBrand AwarenessCause MarketingCollaborative Social Media CommunicationsCommunity EngagementContent MarketingCrisis ManagementCSR/ESG CommunicationsDigital Community EngagementDiversity, Equity & Inclusion CampaignEdutainmentEmployee EngagementEmployer BrandingHealthcare Marketing CampaignInfluencer CampaignInstagramInteractive ContentIntranetLinkedInLivestreamMarketing CampaignMedia Relations CampaignMetaverseMicro-Influencer CampaignMobile AppMultichannel CampaignPaid Social Media CampaignPodcastPublic Relations CampaignSEO StrategyShort-Form VideoSocial Listening and Real-Time ResponseSocial Media CampaignSpecialty CampaignThought Leadership CampaignTikTokTwitter/XUse of AIUser Generated ContentVideoVisual StorytellingWebsite Redesign or RelaunchWellness Campaign

 

Grand Prize

Agency of the Year

CCOMGROUP INC.

IW Group

 

Campaign of the Year

Hulu: Only Murders in the Building S3 Social Campaign

Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody

Factory PR: Repreve’s YOY Growth on Instagram and TikTok

Fight or Flight: Accounts Deceivable

HUGO BOSS: BOSS x NFL

Nemours Children’s Health: Well Beyond Medicine Podcast

SAG-AFTRA

 

Team of the Year

Torc Robotics: Torc Robotics Social Media Team

Citizens: Citizens Enterprise Social Media and Content Strategy Team

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Hulu – The Walt Disney Company: Hulu Social & Influencer Marketing

SCAD: SCAD Social Media & International Marketing Team

Campaigns and Categories

Annual Report

Link Logistics: 2022 ESG Report

Hampton University: HU Annual Report 2022 – 2023

iQ 360: Hawaiian Electric Industries’ 2022 ESG Report

 

Blog

The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era

ACTwireless: ACTwireless Blog

Cisco: WeAreCisco

Maryland Department of Commerce: Showcasing Maryland’s Business Community

Molson Coors Beverage Company: Beer & Beyond

WestEd: WestEd Communications

 

Brand Awareness

Fight or Flight: Accounts Deceivable

IMA Financial Group: OneIMA: Building the Broker of the Future

JBL Harman Industries: JBL Authentics Launch Campaign

Sela x Newcastle United: We’re Back

Torc Robotics: Torc Robotics Social Media Team

 

Cause Marketing

Grant Thornton: Purple Paladin Campaign

1Milk2Sugars: TUMS x Second Harvest

Embecta: 2023 World Diabetes Day Campaign | Celebrating 100 Years of Impact

Intention.ly: Campaign for Savvy Ladies: Breaking the Money Silence Through a Gala with a Social Mission

 

Collaborative Social Media Communications

IMA Financial Group: IMA HoloLens

Cisco: Cisco’s Social Media Campaign for Gartner IT Symposium/Xpo

Citizens: Live from the Citizens Cheer Zone

Dallas Independent School District: Dallas ISD Grad Goals

Penn State University: Penn State Social Media Team

Tenable: Cloud Nine Collaboration: Tenable Cloud Security on Social Media

Vanderbilt University: Welcome Week 2023

 

Community Engagement

Community X SEEN: COMMUNITY X SEEN – US Launch

Altura Credit Union: Altura Cares

 

Content Marketing

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Avison Young: Data Bites

BackBay Communications for IMPACT Community Capital: IMPACT Community Capital’s 25th Anniversary Campaign

GKV: Soli Organic 2023 Social Media

VyStar Credit Union: Follow Friday

 

Crisis Management

The Explorers Club: Titan Search and Rescue

Aqua & Vault Communications: Aqua – Delaware River Chemical Spill Crisis Response Plan

Conway Regional Health System: Insurance Payor Negotiations

 

CSR/ESG Communications

Adtalem Global Education: Bridging the Gap

TEAM LEWIS Foundation: TEAM LEWIS Foundation: Making a Global Impact, One Local Cause at a Time

 

Digital Community Engagement

Edelman on behalf of Dove: Dove Community Management Team

PAN Communications: Unlocking Overlooked Markets: Enthought’s Integrated & Agile Approach to Webinar Engagement

Telemundo: Viva Engage Internal Awareness Campaign

 

Diversity, Equity & Inclusion Campaign

HUNTER: Listerine Addresses Diversity in Dentistry with The Whoa Collection

Johnnie Walker: Johnnie Walker “Watch Women’s Sports” Campaign

Visit Philadelphia: Visit Philadelphia | Drag Queen Story Time

 

Edutainment

CCOMGROUP: Neutrogena Edu-tains During National Healthy Skin Month

Conway Regional Health System: Barbie Breast Cancer Awareness

Fight or Flight: Accounts Deceivable

 

Employee Engagement

Mastercard: The Mastercard Way Carpool Sessions

Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey

IMA Financial Group: Championing Connection: Elevating Workplace Engagement at IMA

MMC & Pfizer Rare Disease: Unifying Pfizer Rare During Times of Change

Telemundo: Viva Engage Internal Awareness Campaign

Tenable: Collaborative Engagement at Tenable: Unleashing Potential by Prioritizing Our People

 

Employer Branding

Cisco: 2023 #LoveWhereYouWork Contest

Citizens: Employee Advocacy

BorgWarner: BorgWarner: Charging Forward on LinkedIn

National Tank Truck Carriers: See Yourself in a Tank Truck

PCL Construction: I Choose PCL: A Fortune 100 Success Story

Tenable: Team Tenable Wins Together: Workplace and Culture Awards Framework

 

Healthcare Marketing Campaign

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Adtalem Global Education: Equity, Delivered

Conway Regional Health System: Barbie Breast Cancer Awareness

MOLLI Surgical: MOLLI Surgical

Mount Carmel Health System: Mount Carmel Health System Bariatrics Marketing

Mount Carmel Health System: Mount Carmel Health System Primary Care Marketing

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Smarty Social Media: #myOPRAjourney – Limb Loss Awareness Month Social Campaign

 

Influencer Campaign

HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Ad Council: Elena Havas-Taylor

Brandon: An Idahoan Thanksgiving

CCOMGROUP: COACHELLA by Neutrogena

Ifaw: #DisasterReady

KWT Global: Rewriting the Rules with Lovesac

Red Robin: Burgertini

Westchester County Tourism: Westchester: A Story to Tell

 

Instagram

PepsiCo Beverages North America: What Makes Us POP (@PeopleOfPepsi)

Visit Philadelphia: Come for Philadelphia. Stay for Philly.

Cisco: WeAreCisco

Life Inside Dropbox: People Behind the Products

Merz Aesthetics: Global Social Media at Merz Aesthetics

San Manuel Band of Mission Indians: Yaamava’ Resort & Casino Social Media Team

SCAD: SCAD Instagram

Sun City Hilton Head: Sun City Hilton Head Instagram

 

Interactive Content

Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody

Fight or Flight for Frontify: Real or Not Real

Visit Philadelphia: Visit Philadelphia Date Filtering

 

Intranet

The New York Times: At The Times Intranet

Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey

Link Logistics: The Link

Regeneron Pharmaceuticals: “RON” Intranet Transformation

 

LinkedIn

BorgWarner: BorgWarner: Charging Forward on LinkedIn

Bristol Myers Squibb: Bristol Myers Squibb LinkedIn Live Event

Blue Cross Blue Shield of Michigan: Daniel J. Loepp LinkedIn Presence

Link Logistics: LinkedIn Brand Presence

PAN Communications: Ware2Go: Shaping the Future of Fulfillment

Trellix: Trellix Advanced Research Center Newsletter

 

Livestream

Citizens: Live from the Citizens Cheer Zone

 

Marketing Campaign

Aggreko: Demystifying New Technologies

HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy

Link Logistics: Link+

Manulife Group Retirement Services: Say Goodbye to Paper Campaign

Material: Material-ABM EV Answers Marketing Campaign

Peraton: Invisible War

 

Media Relations Campaign

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

KWT Global: IRONMAN World Championship

PAN Communications: Taking Jobber From Series D to Media Domination

PAN Communications: Venti Technologies: The Race Towards Self-Driving Success

Red Banyan: Philly Stands With Israel

The Lewis Pugh Foundation: Hudson Swim 2023

The Permanente Federation: Kaiser Permanente Advanced Care at Home Media Campaign

 

Metaverse

Jack Daniel’s Tennessee Honey: Jack Daniel’s Tennessee Honey Art, Beats + Lyrics “The Verse”

 

Micro-Influencer Campaign

SkipTheDishes: #SkipSquad

IPSY: Glam-O-Ween

Visit Philadelphia: Visit Philadelphia + Philly Mom

 

Mobile App

Sprout Social: Sprout Social Mobile Application

Substance Abuse and Mental Health Services Administration: “Talk. They Hear You.” Mobile App

 

Multichannel Campaign

SAG-AFTRA: SAG-AFTRA

City of Miami Beach Marketing and Communications: “Find Your Wave”

Office of Legacy Management: Twenty Years of Legacy Management

 

Paid Social Media Campaign

Masonite: Masonite Performance Door System Paid Social Media Campaign

Advocate Health: On Demand Care: Reaching the right audiences with the care they need, when they need it

Aggreko: Demystifying New Technologies

Cisco: Cisco at RSAC 2023

ClickFunnels: Funnel Hacking Live

HOW Agency: HOW x Galanz

Novitas Communications: Vote No on Rent Control Digital Campaign

Smarty Social Media: Igniting Patient Demand for Innovative Bunion Surgery

 

Podcast

Fight or Flight: Accounts Deceivable

Nemours Children’s Health: Well Beyond Medicine Podcast

Union Station Homeless Services: Changing the Narrative About Homelessness

WestEd: WestEd Communications

 

Public Relations Campaign

Inizio Evoke Comms: Gr8 Eye Movement Campaign: Bringing Eye Health Into Focus

HUGO BOSS: BOSS x NFL

JBL Harman Industries: JBL Authentics Launch Campaign

Madame Tussauds Las Vegas: Madame Tussauds Las Vegas Reveals First Ever Travis Barker Wax Figure

 

SEO Strategy

UC Davis Health: Cultivating Health Blog SEO Strategy

The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era

 

Short-Form Video

HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy

Material: Material-Chuck E. Cheese Video Submission

Advocate Health: Connecting with our Communities with Impactful Patient Stories

Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023

AHIP: AHIP Mission Video

Citizens: Small Business Community Champions Video Series

Hampton University: School of Religion Launch

Life Inside Dropbox: People Behind the Products

Society of NeuroInterventional Surgery: We Are Neurointervention

 

Social Listening and Real-Time Response

The North Face: The North Face Turns Viral Customer Video Into Community Management Win

Advocate Health: Using Social Media to Create a Safe Harbor in Health Care

American Dental Association: ADA Surprise and Delight Program

Edelman on behalf of Dove: Dove Community Management Team

US Postal Service: The World’s Largest Focus Group: applying social data enterprise-wide

 

Social Media Campaign

AZIONE: HOKA Fly Human Fly Campaign

Cisco: Cisco Live

Great Clips: Back-to-School

IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Life Inside Dropbox: People Behind the Products

The Lewis Pugh Foundation: Hudson Swim 2023

WestEd: WestEd Communications

 

Specialty Campaign

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: “PTO with Palo Alto Networks”

IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Lincoln Financial: Start Asking Campaign

 

Thought Leadership Campaign

PAN Communications: Qualtrics: The Making of a Category Leader

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Ivanti: Ivanti CSAM

 

TikTok

HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing

Cherokee Nation: Cherokee Nation Social Media Team

Factory PR: Repreve’s YOY Growth on Instagram and TikTok

KWT Global: How Illumina Created #GenomicsTok

National Pest Management Association & Vault Communications: National Pest Management Association’s

@PestWorld Channel: Taking Over Bug TikTok by Swarm

 

Twitter/X

BorgWarner: The Borg-Warner Trophy Speaks to Racing Fans

 

Use of AI

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

PCL Construction: PCL Construction’s AI-Mazing April Fools Day Prank

 

User Generated Content

Penn State University: Penn State Social Media Team

Jive PR + Digital: DSW UGC Campaign

Tenable: Unleashing the Power of People: Tenable’s Trailblazing Journey with Employee-Generated Content

 

Video

City of Miami Beach Marketing and Communications: “Find Your Wave”

Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023

Caption Design: Supermajority’s Advocacy 101 Video Series

Jefferson Health: Jefferson Health Multimedia Team

Roman Catholic Diocese of Austin: 75th Anniversary

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life

Tulane University: Parade of Possibilities

Utah Valley University: Wolverine Stories

 

Visual Storytelling

Hancock Whitney: “NO” is a Beautiful Thing

Lesser, Lesser, Landy & Smith: Nearly a Century of Service

St. Ann’s Community: Celebrating 150 Years of Caring for the Most Important People on Earth

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life

The Lewis Pugh Foundation: Hudson Swim 2023

 

Website Redesign or Relaunch

AHIP: Modern Medicaid Alliance Website Redesign

American Association for Debt Resolution: AADR Rebrand

CARF International: CARF International Website Redesign

Material: Material-The Presidio Website Redesign

Saint Ignatius College Prep: Saint Ignatius College Prep

 

Wellness Campaign

Be the Change Group: The Proof (BC Cancer Alcohol Awareness Campaign)

BlueCross BlueShield of Tennessee: BlueCross BlueShield of Tennessee WellTuned Blog – Quick “tune-ups” for your health

Thorne: Thorne – Build to Last

PR DAILY CONTENT MARKETING AWARDS

 

Click these links to jump to each section.

Finalists: Grand Prize

Campaign of the YearStrategy of the YearTeam of the Year

Finalists: Content Marketing Campaigns

B2B CampaignCampaign for Educational InstitutionDE&I CommunicationsEditorial StrategyExecutive VisibilityHealthcare CampaignInfluencer MarketingIntegrated Content MarketingMedia Relations CampaignProduct LaunchPublic Health CampaignPurpose-Driven CampaignTechnology CampaignThought Leadership CampaignTravel, Hospitality and Tourism Campaign

Finalists: Content Marketing for the Purpose of

Brand AwarenessEmployee EngagementExecutive CommunicationsLead GenerationTalent Recruitment or Retention

Finalists: Content Marketing Strategy & Assets

Annual ReportArticle or SeriesBrand Journalism/Online NewsroomBranded Content SeriesBranded Content SiteBranded PodcastContent Distribution StrategyCorporate BlogE-NewsletterEventInnovative Use of ContentLong-Form VideoMicrositeMultiplatform/Omnichannel ContentOverall Use of VideoPublicationShort-Form VideoUse of Artificial Intelligence/Machine LearningUse of Research/SurveysUse of SEOUse of Social MediaUse of White Paper/Special ReportVideo Series

 

GRAND PRIZE

Campaign of the Year

National Geographic: JFK: One Day in America

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Hulu: Only Murders in the Building Season 3

Opera Norway: Tabfulness Campaign

SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

Zumba Fitness: Zumba Responsibly

 

Strategy of the Year

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

ABB: Infrastructure Campaign

IMA Financial Group: IMA Content stack

Motorcycle Safety Foundation: 50 Years of Riding with the Motorcycle Safety Foundation

 

Team of the Year

ServiceNow: Brand Thought Leadership

Beacon Digital Marketing: Content & SEO

Daversa Partners: Marketing & Communications Team

IMA Financial Group: IMA Financial Group Marketing Team

National Geographic: National Geographic PR Team

 

CONTENT MARKETING CAMPAIGNS

B2B Campaign

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

GM Defense: Modernizing Military Mobility

Raistone: 2023 Content Marketing Strategy

 

Campaign for Educational Institution

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

Lee Andrews Group: Pope Valley Unified Crisis Communications

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Purdue Global: Purdue Global Comeback Campaign

 

DE&I Communications

Hensel Phelps: Building Together

Experience Columbus: Experience Columbus’ Minority Business Program

 

Editorial Strategy

IMA Financial Group: P&C Insurance Content Stack

ServiceNow: Brand Thought Leadership

 

Executive Visibility

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Coca-Cola Consolidated: Fostering Connection & Engagement with Executive Leadership

 

Healthcare Campaign

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Abiomed: Tiny but Mighty: World’s Smallest Heart Pump Makes Huge Difference in Heart Health Awareness

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Medical University of South Carolina: MUSC Bicentennial Documentary

 

Influencer Marketing

American Cleaning Institute: Class of Clean: Parents Weekend

9Rooftops: PA Lottery Makes the Holidays Festive with Holiday Scratch-Off Tickets

Deutsch Family Wine & Spirits: Yellow Tail Fresh Twist Influencer Campaign

RTX: How the World’s Most Powerful Fighter Jet Engine is Made

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

 

Integrated Content Marketing

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

ABB: Infrastructure Campaign

Circana: Circana Complete Beauty

El Pollo Loco: 12 Days of Pollo

Philip Morris International: Philip Morris International – Rethink Disruption

The Permanente Federation: The Permanente Federation, Kaiser Permanente Advanced Care at Home Integrated Content Marketing Campaign

Traackr & Changemaker Communications: Traackr’s Top Beauty Creators 2023

 

Media Relations Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Miami University: What are the odds? Same room assignment 33 years apart.

Nikon: Nikon Small Word 2023

SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure

WagerWire: Creating Movement: HPL & WagerWire

 

Product Launch

Aggreko: Demystifying New Technologies

Opera: Opera One Launch

 

Public Health Campaign

Substance Abuse and Mental Health Services Administration (SAMHSA): “Talk. They Hear You.” Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Initium Health: Strong as Granite

 

Purpose-Driven Campaign

Muscular Dystrophy Association: Accessible Air Travel

Call of Duty Endowment: Loot for Good

ESPN: ESPN’s Wish Granting

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Nutrien: Conversations Campaign

 

Technology Campaign

The Hoffman Agency: Supercharging Lightship’s Momentum with Aerodynamic Storytelling

ABB: Infrastructure Campaign

Quantum Xchange: Tales From the Crypto

 

Thought Leadership Campaign

Manulife: Health Insights Reports

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Exos: Finding Flow campaign

INFUSEmedia: Outlook 2024

PA Consulting: Healthier at Home

 

Travel, Hospitality and Tourism Campaign

REYA Communications: Neiman Marcus Fantasy Gifts Featuring Pelorus

Outside: Adventure Under the Radar in South Dakota

The Lake House on Canandaigua: Shine Bright: A Solar Eclipse Spectacle for The Lake House on Canandaigua

 

CONTENT MARKETING FOR THE PURPOSE OF

Content Marketing for the Purpose of Brand Awareness

Journey Further: Putting the Sizzle Back in Sizzler

AARP: Right Again! Trivia

Aggreko: Demystifying New Technologies

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities

Just Drive Media: RingCentral

Prime Video: Reacher Action Figure Stunt

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Purdue Global: Purdue Global Comeback Campaign

SIX: Relaunch SIX Blog

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

 

Content Marketing for the Purpose of Employee Engagement

BMO Financial Group: Financial Crimes Unit, Cyber Security Awareness Month

Korn Ferry: Be More Than

Lamb Weston: Purpose, Mission & Values

UC Davis Health: Believe in Better Brand Campaign Internal Launch

 

Content Marketing for the Purpose of Executive Communications

Children’s Health: Children’s Health Engages Team Members with Custom Communications Plan for Industry-Leading Nursing Award

Hulu: Hulu Executive Communications Campaign

 

Content Marketing for the Purpose of Lead Generation

Lincoln Financial Group: Market Intel Exchange Quarterly Report

Daversa Partners: Marketing & Communications Team

 

Content Marketing for the Purpose of Talent Recruitment or Retention

IMA Financial Group: Culture Catalysts: Building the Broker of the Future

Perituza Software Solutions: Where Innovation, Team Culture, and Giving Back Meet

CONTENT MARKETING STRATEGY & ASSETS

Annual Report

Army & Air Force Exchange Service: Annual report

Aspire Indiana Health: 2023 Annual Report

Novant Health: 2022 Annual Report

 

Article or Series

Daversa Partners: Marketing & Communications Team

University of Illinois System: Real Impact: University of Illinois System

Vizient: Spotlight on Maternal Health

 

Brand Journalism/Online Newsroom

Rowan University Content Team: Recruitment Marketing

Porter Novelli for Microsoft Source: Microsoft Source

 

Branded Content Series (Print or Digital)

Providence: Mental Health Moment

MissionSquare Retirement: MissionSquare Retirement Content  Marketing

Purdue Global: Purdue Global Comeback Campaign

Purdue University: Purdue Motorsports Engineering Partnership

ServiceNow: Brand Thought Leadership

 

Branded Content Site

Porter Novelli for Microsoft Source: Microsoft Source

White Lady Funerals: White Lady Funerals – Brand Reposition

 

Branded Podcast

Nemours Children’s Health: Well Beyond Medicine Podcast

Ametros: It’s Settled-The Ametros Podcast

Buildertrend: “The Building Code” Podcast

Circana: Circana Growth Insights

Korn Ferry: Korn Ferry Briefings Podcast

 

Content Distribution Strategy

Purdue University: Purdue Motorsports Engineering Partnership

Eaton Corporation: Advocacy at scale

Purdue University: Purdue’s Mark on the Indianapolis 500

 

Corporate Blog

ServiceNow: Brand Thought Leadership

Cisco: WeAreCisco Blog

iQ 360: iQ 360 Blog

SIX: Relaunch SIX Blog

 

E-Newsletter

Aggreko: Demystifying New Technologies

Broward County Library: Senior Spotlight eNewsletter

Peppercomm: Peppercomm’s Wit + Wisdom Newsletter

Teladoc Health: Teladoc Health Chronic Condition Management Newsletter

 

Event (Live or Virtual)

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

CeraVe: CeraVe Acne Academy

Children’s Health: Children’s Health 2023 Beyond ABC Report and Symposium Spurs Action for Youth Mental Health Crisis

Circana: Circana Growth Summit

IMA Financial Group: Putting People First: IMA’s Employee Benefits Summit Champions Human-Centric Content

Prime Video: Reacher Action Figure Stunt

PayIt: 2023 Digital Government Excellence Symposium

runDallas: HCK2 Partners

Ubisoft: Skull and Bones ‘Impress The Kingpin’ Activation

 

Innovative Use of Content

ABB: Infrastructure Campaign

imre: STIHL Weather-Based Social Targeting

Quantum Xchange: Tales From the Crypto

 

Long-Form Video

William Grant & Sons: Quest for Craft

9Rooftops: Greatness Grown

Feed Media: Industry videos

Medical University of South Carolina: MUSC Bicentennial Documentary

 

Microsite

ABB: Infrastructure Campaign

IMA Financial Group: IMA Client Microsite

 

Multiplatform/Omnichannel Content

St. Croix Hospice: Celebrating National Hospice & Palliative Care Month

Atrium Health: MoMo Twins

Lee Andrews Group: Driving Inclusivity: Branding and Empowering the Access for All Initiative

 

Overall Use of Video

Philip Morris International: Philip Morris International – Future Reimagined

Aspire Indiana Health: CEO retirement video

Opera Norway: Tabfulness Campaign

Purdue Global: Purdue Global/AP Video Hub – Campus Insights

 

Publication (Print or Digital)

UC Davis Comprehensive Cancer Center: Synthesis magazine, Summer 2023

The Content(ed) Copywriter: Cicada x Tech23 Insights Report

World Vision U.S.: World Vision magazine

 

Short-Form Video

FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

Aptive Environmental: This or This Commercial

Flagler College: WFCF 30th Anniversary

Opera Norway: Tabfulness Campaign

Purdue University: All Hail Purdue!

 

Use of Artificial Intelligence/Machine Learning

imre: STIHL Weather-Based Social Targeting

Jacksonville Jaguars: Duuuval Designs

IMA Financial Group: Capturing Targeted Audiences Through Clear Visual Identity

IMA Financial Group: Leveraging AI: Prompt Prose and the AskIMA Initiative

Noisy Trumpet Communications: San Antonio Museum of Art “Still Brewing Art”

Purdue University: Semiconductor Campus Illustration

 

Use of Research/Surveys

Revenue Management Solutions: Restaurant Trends (monthly report)

Digital Third Coast: America’s Changing Views on Marriage: Research and Survey-Based Media Relations Campaign

Opera GX: Panic Button

ServiceNow: Brand Thought Leadership

SIX: The Future of Finance Study

The Harbinger Group: Leveraging Survey Insights to Strengthen RevSpring’s Industry Expertise

 

Use of SEO

SIX: Relaunch SIX Blog

Digital Third Coast: Sober Curious Nation: SEO Link Building Campaign

UC Davis Health: Cultivating Health Blog SEO

 

Use of Social Media

Cisco: Cisco Live

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

AHIP: Social Content Strategy Refresh

Army & Air Force Exchange Service: Expanded Patronage

BERNINA of America: BERNINA 790 PRO Launch

Hallmark Media: The Way Home Season 2

Philip Morris International: Philip Morris International – Best Use of Social Media (LinkedIn)

 

Use of White Paper/Special Report

Manulife: Health Insights ADHD

SIX: The Future of Finance Study

 

Video Series

Room to Read: She Creates Change

9Rooftops: Greatness Grown

Buildertrend: Behind the Business

Destination Cleveland: The Land for Life Storytelling Project

Peoples Gas System: People of Peoples Gas

William Grant & Sons: Quest for Craft

For more information on our winners, check out the Social Media & Digital Awards and Content Marketing Awards pages.

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