Companies that don’t spend on PR are stupid

Glenn Jasper, the managing director of Ruder Finn Israel, wants to know why multi-million dollar Israeli companies can’t spend a “reasonable amount” of money on PR campaigns. Oh wait, he knows the answer. “It is simple,” he blogged. “They are stupid.” According to Jasper, stupid means (among other things) that “a company can spend tens of thousands of dollars on a single advertorial, because the CEO likes to see his/her face in a magazine, but won&#821…