Communicators promoting blood donations with video, infographics and more
Marketers for national organizations and local concerns alike offer facts, engage senses and tap into emotions to solicit pints and platelets.
For that matter, can you?
That simple bit of knowledge can help boost blood donations during winter months, when need runs high and contributions tend to wane.
This chart on the American Red Cross website allows you to visualize the impact each blood group plays in the transfusion process:
It’s not the only way health care communicators are eliciting donations, though.
The Red River Valley Blood Center offers a list of 50 Fascinating Blood Facts on their website, including these pertaining to patients who benefit from blood donations:
The following video from University of Maryland Medical Center makes its point in just over a minute:
Another video, using upbeat music to set a positive tone, humanizes the experiences of first-time donors and introduces the viewer to a woman with an autoimmune disease who needs monthly transfusions:
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