Communications specialist with University of California Berkeley

And I get it. Alumni support is essential for any university, but the “big” news it chooses to share with former pupils could use work.

To help the University of California Berkeley’s newest communications specialist, I’m offering these three suggestions:

1. Give me the gossip. In addition to wedding updates and birth announcements, how about a few salacious news items—even if it’s just hearsay. Tell me about the latest divorces and breakups or that sad frock Becca Peters, ’03, was caught wearing at the latest alumni networking event in Philadelphia. Now that would catch people’s attentions.