Communication lessons from a millennial with cystic fibrosis
Claire Wineland’s YouTube channel boasts some 98,000 subscribers. The courageous 19-year-old imparts spunk and humanity, attributes that PR pros might sometimes overlook.
Savvy communicators understand the need for a face on a story. Claire Wineland has taken it upon herself to deliver just that.
The 19-year-old social media sensation, founder of Claire’s Place Foundation, has been using Instagram, Twitter, Tumblr and YouTube to share her personal struggle with cystic fibrosis. Wineland says she was “supposed to die” a few years ago from the chronic and incurable respiratory and digestive condition. She remains upbeat and talks with determination about turning 21 so she can go clubbing.
WORKSHOP: Use Facebook, LinkedIn, Twitter, Snapchat and Instagram to get huge results.
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