Coca-Cola revives the CMO role, Goldman Sachs vows eco-friendly investment, and Starbucks apologizes to law enforcement (again)
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Good morning, PR pros:
Coca-Cola is reprising the chief marketing officer, a role the company hasn’t had since 2017.
In a trendsetting move two years ago, the company didn’t find a successor when the previous CMO retired. That had many asking what the future was for the CMO, and for communications more broadly, as top communicators have been responsible for much more than ad placements and marketing messages.
Now Coca-Cola is reinstituting the role, to be filled by long-time exec Manolo Arroyo.
“We know consumer needs are changing faster and faster, and it is critical for the company to be agile in how it responds and adapts,” stated Coca-Cola CEO James Quincey. “Manolo’s dual leadership over operations and marketing is a new structure for us, and we anticipate that it will evolve in the months ahead. Manolo’s focus will range from developing work that can be used around the globe to supporting local campaigns.”
How are you structuring the leadership of your communications operations? Does your PR and communications team report to the CMO, or to another officer?
Share your thoughts with our hashtag #MorningScoop.
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