CIA earns PR kudos for tweets about failed bomb squad dog
Never doubt the power of animal stories to generate feel-good publicity—even for an often controversial government agency.
After decades of congressional investigations and an onslaught of Jason Bourne CIA-as-villain movies, it’s understandable why the nation’s top spy agency might be eager for a pat on the head.
So, why not earn attaboys by tweeting about a dog that flunked out of K9 bomb-sniffer school?
If ever you needed a reminder about the power of animal stories to generate feel-good PR, consider the case of Lulu, Central Intelligence Agency bomb squad dropout.
In an online series covering the CIA’s latest class of bomb-sniffing dogs, the agency took time this week to consider the case of one black lab that flunked out of K9 school. She just didn’t like the work, and no amount of kibbles could change her mind.
Lulu wasn’t interested in searching for explosives.
Even when motivated w food & play, she was clearly no longer enjoying herself. pic.twitter.com/puvhDk1tRX
— CIA (@CIA) October 18, 2017
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