Chipotle to launch new marketing, but can the brand bounce back?
The Mexican restaurant chain’s CEO says it will push in February to win back customers after an E.coli outbreak. The CDC could play a key part in that. Here’s a roundup of media coverage.
It will take a dash of direct marketing, multiple servings of promotional free food, a sprinkle of humility and a heaping helping of clarification.
Executives at Chipotle on Wednesday announced plans to repair its tattered reputation and brand following months of E.coli and norovirus outbreaks across the U.S.
Against the backdrop of a conference of investors and analysts in Florida, Chipotle’s CEO and co-founder Steve Ells hinted at what’s to come next month for the chain.
The internal communications: On the morning of Feb. 8, Chipotle plans to close all its locations for an employee video conference. Leaders are expected to outline for their 60,000 employees the steps the restaurant chain has taken to test all its foods. They’re also likely to discuss new food safety measures, including a plan to move all tomato and lettuce preparation to its central commissary. RELATED: EVENT: Help employees care about their role in your success
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