Chipotle has a carnitas fix, but it’s not a fast one
On the company’s earnings call Tuesday, founder Steve Ells said shortages will continue through summer.
In January, when Chipotle announced that it would have to remove its popular carnitas from the menu at a third of its locations, PR Daily (and other sites) called it a PR win.
Reputation-wise, it upheld the chain’s values of only serving food sourced from suppliers who treat animals humanely. In terms of sales, however, it’s been a bit of a problem. Though sales are still growing, they’re not growing as fast as investors had predicted. The stock is down.
According to Quartz:
The company removed a large pork supplier in January because it didn’t mean the company’s standards for humane treatment. That led to a carnitas shortage, which CFO Jack Hartung said is hurting sales by as much as 2 percent.
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