Writing & Editing

Emma Atkinson

Let’s not ‘circle back’ on 2021: Michigan school releases annual list of banished words, phrases

Lake Superior State University really wants you to stop calling this our “new normal.”

Justin Joffe

Credit Suisse chairman resigns after flouting COVID restrictions, pregnant women in PR report rising workplace hostility, and PBR’s errant tweeter offers lessons

Also: Uber’s CEO apologizes to dogs, Netflix raises subscription prices, and more.

Bob Brody

Predicting month-by-month media trends for 2022

If any of these outrageous developments hit the airwaves, you can say you heard it here first.

Jim Ylisela

How to edit a story

The art (and science) of finding what’s not there but should be.

Justin Joffe

United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave

Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.

Justin Joffe

British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.

Justin Joffe

Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes

Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.

Emma Atkinson

3 tips for developing your message around your brand purpose

Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.

Justin Joffe

2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.

Justin Joffe

CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform

Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.

Justin Joffe

Virginia state officials reach out to stranded motorists, the biggest drivers of mobile traffic, and Starbucks adds employee vaccine requirements

Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.

Justin Joffe

AT&T and Verizon push back on 5G delay, communicators struggle to embrace AI, and CES pushes ahead with in-person event

Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.

Tony Silber

Report: The role of communications pros expands dramatically amid relentless global crises

Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.

Michelle Garrett

21 influencers share top tips for 2021 digital marketing

How will you grab an online audience this year? Here’s how industry insiders see the game.