Karsten Burgstahler and Traci Scherr
6 keys to creating non-cliché content marketing
Be part of the 1%.
Writing & Editing
Allison Carter
How to get great story ideas from Google Trends
Use this resource to boost your content.
Allison Carter
Tips for when you’re sick of writing the same thing
Let’s get you out of that rut.
Ragan Insider Allison Carter
4 tips on creating an in-house style guide
And why you need to take this task off your someday list and onto your today list.
Allison Carter
How to use the ellipsis in AP style
This useful set of dots reminds us that with great power comes great responsibility.
Allison Carter
Why PR pros should write in AP style
It can be a pain, but it can also help you secure coverage.
Ragan Insider Allison Carter
How to write with gender-neutral pronouns
They/them and beyond.
Melanie Parncutt
How to write a great bio
A strong “about me” can really make you stand out.
Allison Carter
6 AP style mistakes to stop making now
Some of the most common AP Style errors this editor has seen.
Jenny Albert
A look beyond gender-neutral language
It’s a start — but only a start.
Brian Pittman
3 tips for quick, catchy and correct stories
Tired of wasting time on content that falls flat? Here are three ways to punch up your press releases, posts and stories so they reach new heights — and score more readers.
Allison Carter
A comms pro’s guide to writing with numbers
Percentages and fractions and decimals, oh my!
Justin Joffe
What you need to know about AP Stylebook’s updates on inclusive storytelling
The AP Stylebook 2022 includes a new chapter on inclusive storytelling that starts with acknowledging your unconscious bias.
Allison Carter
Tips on technical writing for PR pros from Stanford Engineering
Simplify, simplify, simplify.
Allison Carter
The right way to use quotation marks in AP style
You should probably be using them both more, and less, than you think.
