As more commerce moves online, communicators must ensure that websites are well designed and offer plenty of value to keep audiences coming back for more. Here are some helpful tricks.
How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation.
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
It should be easy to navigate, audience-centric, succinct and optimized for SEO.
The social media platform is keeping a phony Mark Zuckerberg ‘world domination’ video up on Instagram without marking it as fake, deepening concerns about such media manipulations.
With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards.
Have them tell you stories that start with, ‘You wouldn’t believe what happened to me today.’
By limiting relevant pages to two per domain in many searches, the company is challenging communicators to get even more creative with content. Here’s what you must know.
