Allison Carter
4 tips to increase your press release’s SEO
Make your press release work for search.
Websites
Luke Budka
How PR professionals can help with Google’s EEAT
PR has a vital role to play in SEO.
Kerry Sheahan
Using Google Analytics’ Site Search feature to improve your content
Dig into Google Analytics to find a wealth of information about your website.
Ragan Insider Ted Kitterman
4 tips to help your content find bigger online audiences
SEO expert and coach with PR Daily’s Leadership Network shares how you can analyze your content strategy to make sure the right audiences can find you.
Lucas Miller
5 website issues that hurt your brand reputation online
Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.
Michael Dowson
12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Dana Haase
6 tips to make Microsoft Teams work for your organization
Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden.
Michelle Garrett
22 expert tips to help plan your 2022 marketing strategy
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
Ted Kitterman
How PR should adapt to the rise of Substack and the niche newsletters
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
Brendan Gannon
Campaign brings national leaders together to find advancements in cancer care
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.
Heidi Sullivan
4 ways to integrate local SEO into your PR strategy
Make sure local consumers can find your business when searching for products and services with these tips.
Jonathan Brooks
Navigating your online presence during a return to ‘normalcy’
Make sure your latest COVID-19 protocols and other information are easily found on digital platforms and web pages.
Ted Kitterman
After the COVID-19 crisis, where will the cutting edge of experiential tech be?
The digital transformation of the past 12 months has brought 10 years’ worth of innovation, but we aren’t all connecting to the network with VR headsets just yet.
Dave Manzer
The foundation of an SEO strategy should always include PR
Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website.
Michelle Garrett
14 terrific—and affordable—tools for PR pros
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
