Ragan Insider Ted Kitterman
Infographic: Color palette trends for 2020
What are the most attractive colors for brand managers to employ next year? Shutterstock’s new infographic offers some insights.
Visual & Video Communications
Ragan Insider Beki Winchel
Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report
Also: Spotify sparks engagement with its annual data roundup, United chief to step down, Dictionary.com decrees ‘existential’ its word of the year, and more.
Ragan Insider Beki Winchel
Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches
Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.
Ragan Insider Beki Winchel
Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use
Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more.
Ragan Insider Ted Kitterman
Infographic: 5 go-to formats for your visual content
It’s essential for your campaign to make a lasting visual impact and engage your audience. Here are ways to make sure your messaging has staying power.
Ragan Insider Beki Winchel
Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub
Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more.
Ragan Insider Beki Winchel
Comcast uses E.T. to stoke nostalgia, Amazon gets backlash over concentration camp ornaments, and Starbucks apologizes to PD in Oklahoma
Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.
Ragan Insider Dorothy Crenshaw
5 tactics to sidestep common storytelling pitfalls
A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn.
Ragan Insider Ted Kitterman
Infographic: Holiday video marketing tips
Are you hoping to reach your audience with videos for the holiday shopping season? Here are some important trends and tactics you should know.
Ragan Insider Beki Winchel
Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding
Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.
Ragan Insider Andre Oentoro
5 steps for generating backlinks using infographics
Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.
Ragan Insider Beki Winchel
LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M
Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more.
Ragan Insider Beki Winchel
WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content
Also: Google spreadsheet shows stark agency-pay imbalances, lessons from Life is Good’s 25th anniversary campaign, top pages on LinkedIn, and more.
Ragan Insider Beki Winchel
Marie Kondo’s store sparks ridicule, Google’s weekly staff meetings are ending, and Macy’s falls short on data breach communications
Also: Forty-two percent of organizations are looking at ways of taking agency creative assets in-house, Dunkin’ wins with limited-edition merch, and more.
Ragan Insider Beki Winchel
South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service
Also: T-Mobile chief to resign in April 2020, Taco Bell offers an oddball Thanksgiving bisque recipe, tips to align your PR strategy with legal advice, and more.
