Cybersecurity messages are often cloaked in fears about getting hacked, having your identity stolen or losing money. Norton’s rebrand hopes to change all that.
The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.
New research from Semrush highlights what makes content more likely to find viral success on the short video platform.
Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.
As interest in the short-video platform grows, here is how brand managers are finding success right now.
Also: The largest marijuana brownie grabs headlines, AT&T and Verizon respond to 5G restrictions from the FAA, and more.
As patience is wearing thin for the umpteenth Zoom meeting, here’s one PR pro’s idea of how to give virtual gatherings a makeover.
Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.
Also: Pop icon Brandy partners with discount stores for giving campaign on TikTok, Norwegian Cruise Line reports COVID cases on cruise ship, and more.
Also: Nextdoor and Home Depot launch holiday cheer map, Ragan’s 2022 benchmark survey, Kraft Heinz explains Philadelphia cream cheese shortage, and more.
Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more.
Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more.
For some comms pros, this new demographic of professionals commuting to the living room offers opportunities for engagement.
