Are you planning to put your message on Instagram’s video platform? Here are some important pointers for communicators looking to make the most of the app.
As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.
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Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation.
Identifying a high-profile voice is not enough. You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand.
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From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.
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How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Check out this graphic.
Corporate social responsibility is on the minds of consumers and employees alike, but co-opted (or feigned) values are more of a detriment than an attribute, the author posits.
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The news cycle has been amplified with the kickoff of the primaries in Iowa, Trump’s impeachment trial and the State of the Union. Here are some messaging takeaways.
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How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience.
Shutterstock’s predictions for designs that will beguile your audience are decidedly retro. Here are the trends you should know about.
